Kidnap Hits Are On The Rise!

🕒: 3 Minute Read…

Millions of website views but no way near the number of conversions! Why?

At Saxon we track our website traffic closer than any other insurance broker out there. We have every gadget and bot available to see the full analytics of our site, from what page the visitor enters on, their journey, the clicks, the time spent, the pages they read and a LOT more!

Having these tools shows us one section of our website gets way more hits than the others; however, it produces fewer leads. Yep, you guessed it! Kidnap Insurance.

To me it is obvious why but to others reading this it may not seem as clear. 

If you are interested in Kidnap and Ransom Insurance the first thing you are likely to do is search on the internet. Even if you’re not in the market for purchasing kidnap insurance, simply ‘googling’ this topic is still extremely interesting, it’s like watching Narcos on Netflix! 

In recent years, Drug Cartels have shot into the limelight, thanks to Netflix series and various documentaries; how they operate is just intrinsically fascinating! Naturally, the same goes for kidnap insurance! Even if you’re just a tiny bit interested, you’re going to dive deep into the topic and continue searching to see what you can learn about Kidnapping and the insurance needed to protect yourself. 

Let’s face it property, car and fine art insurance doesn’t get many ‘clicks’ unless you are actively searching for it, and it’s certainly not something anyone would write a book about!

So, the question is, is this a waste of our time? Do we benefit from creating content surrounding Kidnap and Ransom Insurance? If our website traffic is high, but the visitors don’t convert into clients, should we bother? And the answer to that question is, absolutely. 

Kidnap and Ransom Insurance is the only insurance available that protects lives instead of assets. It is without doubt, the most important insurance we can arrange! Many of our clients stumble across our Kidnap and Ransom pages without realising how much risk they are in; many of our clients own millions of pounds worth of assets, from Supercars to Private Aircraft and Fine Art collections. But they often don’t realise the most important part of their collection is themselves and their family! We are protecting lives and it makes us feel great.

Here are a few things you should know about Kidnap insurance

There are many more points and areas we could discuss with kidnap insurance however we can cover them another day when we record a video about kidnap insurance.

Stay safe and be careful who is around you.

Samuel Cise